Entrepreneur & Content Producer
Raj Kotecha is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns across a range of platforms from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop. CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.
To this day, Raj is still an active creative producer, frequently chairing panels or stepping in front of the camera to interview Tony Hsieh (CEO, Zappos), Gary Vaynerchuk (CEO, VaynerMedia) and Robert Scoble (RackSpace). Specialising in organisational culture, content marketing and technology, Raj’s interviews focus on big strategic themes with Senior executives from PayPal, Microsoft, KPMG, Sage, Huddle, Audi, Google and others.
Early Career & Academia
With a career starting in 1998 as a DJ and event organiser, Raj created a popular series of student nights to fund his Masters in Technology Management at UMIST. His undergrad dissertation, “M-Commerce: A Revolutionary Opportunity to get into the Minds and Pockets of Consumers (2001)“ was the first academic study of it’s kind to investigate the potential commercial impact of 3G/4G data, smart phones and apps. Published several years before the technology was available, Raj submitted the dissertation against his professor’s advice on grounds of empirical primary data gathered by chasing down executives at UK wireless carriers. Today, Raj uses the story as an example of following your passion subject relentlessly when he guest lectures at universities.
After completing his Masters, Raj moved to Canada where he co-founded StudentTones, Canada’s first independent ringtones portal. This led to various panels and national TV appearances as well as consulting work into the music industry, which at the time was mid-crises dealing with piracy and changing consumption habits.
After returning to the UK in 2005, Raj headed up business development for Mint Content, a mobile web start-up, developing their first targeted solution aimed at the UK movie industry. Successful campaigns included distributing video movie trailers, posters and written content via WAP sites (pre-smartphone) for Universal, Warner Bros, Paramount and Pathé.
Thereafter, he joined paidContent, an LA based publishing startup covering M&A, IP, earnings and industry moves. He was employee six and remained as European Director of Business Development until the sale of the company to The Guardian Media Group Europe in 2008.
Since then, Raj has been running the Creative Content Agency full time providing creative strategy and production to the aforementioned clients. A specialist in events and content marketing, Raj launched the agency by establishing a series of Social Media Week panels including “Social Media Stole My Music Mojo” featuring MTV, SoundCloud and The Guardian and “Music is Dead, Long Live Music” featuring Last.fm, SeatWave, Sony and Shazam.
Additionally he co-founded Street Release, a non-profit using arts and creativity to assist orphans in Kenya overcome traumatic upbringings and Sync Bar, London’s first suburban karaoke bar. However, he would cite his own career highlight as being co-founder and host of VaynerWorld, where he interviewed New York Times best selling author and CEO, Gary Vaynerchuk. The event had an audience of nearly 400 people and focused on the social media and content strategies currently being implemented by PepsiCo, GE, Campbell’s and various Fortune 500 companies (see below).
DJing and Music
Although an increasingly rare sight to see today, many people know Raj Kotecha as DJ Raj Lovesoul, one half of The Lovesoul DJs duo and presenter of Lovesoul.TV where he interviewed several well known hip-hop artists. As a DJ, Raj has performed twice for Russell Peters and headlined three times at London’s prestigious Gherkin Tower, along with a slew of corporate and celebrity events. Raj’s events and social media strategies were key to the success of the duo and the building of his personal brand. Some highlights include interviewing The RZA (founder, Wu-Tang Clan), The Sugar Hill Gang (first ever Rap single “Rappers Delight”) and a runaway viral video with Dynamo.
Raj also co-produced the critically acclaimed Wu-Tang Clan: Golden Chamber Mixtape and released two of his own solo mixes, Mybiza and Mybiza: The Beach Body Mix – showcasing his ability to blend all genres together. He is still a passionate collector and mixer of music – all of which can be followed on his SoundCloud.
Raj can be contacted anytime on Twitter @RajKotecha. If you would like advice for a personal project please first refer to his reading list or check out the video below which is full of social and content strategy.
VaynerWorld hosted by Raj Kotecha